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The Bright Meat Company

Learn more about The Bright Meat Company and its great-tasting Irish beef with a verified lower carbon footprint from Carbon Trust. Look for the Carbon Trust label on the packaging – it confirms these products have been independently measured and verified as having a lower carbon footprint than their equivalent Irish market comparator products, in accordance with ISO 14067.
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    How we source our beef

    Our lower-carbon beef is sourced through the Twenty20 Beef Club, a fully integrated calf-to-beef programme of independently audited Irish farms. All farms meet Bord Bia's Sustainable Beef and Lamb Assurance Scheme (SBLAS) requirements and are fully traceable.

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    Our commitment to continued improvement

    Reducing the environmental impact of our beef range is something we're committed to. This means we are continually working within our supply programme to support progress on emission reduction, traceability and environmental performance.

Carbon Trust product carbon footprint verification

Carbon Trust launched the world’s first carbon product footprint label in 2007. It provides clear and transparent information about a product’s emissions, to help consumers make more informed decisions in their everyday shop.​
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Carbon Trust Verified Lower Than Market Footprint label​

In 2025, Carbon Trust verified that Bright Meat Company range has a lower carbon footprint across the full product lifecycle* (from production to disposal) than its Irish market comparator product, following Carbon Trust Requirements for Assurance (Part 2) and ISO 14067. *Each product carries a Carbon Trust label on pack confirming the individual verified lower footprint versus its Irish market-equivalent.

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Verification scope

Lifecycle boundary: full product lifecycle of production, processing, packaging, distribution, retail, cooking and disposal. Functional unit: kg CO₂e per kg of finished beef product. Comparators: Irish market averages represented by SBLAS herds, chosen for function, substitutability and data availability.

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How verification works

As part of verification, Carbon Trust reviewed product and comparator carbon footprints, assessed data quality and uncertainty, and carried out due diligence checks, verifying that the highest possible footprint for our products remained below the lowest possible footprint across all comparator products. This confirmed that all our verified products demonstrate lower lifecycle emissions than their SBLAS comparator equivalents.​

Our Verified Lower Footprint Label products

Discover The Bright Meat Company's independently verified, great-tasting Irish beef. Verified in 2025, and every 2 years, in accordance with ISO 14067.
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    Steak

    With a carbon footprint of up to 23% lower than its market equivalents, our Irish steak is a delicious choice for dinner and barbecues

    Shop steak
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    Roasting joints

    Choose a mouthwatering roasting joint from our range of Irish beef – perfect for hosting and feeding the whole family

    Shop joints
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    Mince and meatballs

    Versatile and full of flavour, our Bright Meat Company mince and meatballs are brilliant for weekly menus

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    Burgers

    Lightly seasoned and freshly ground, our Irish beef burgers are a succulent choice for grilling

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See full list of products

Add these Verified Lower Footprint Label products straight to your basket

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€4.00

€13.33/kg

€6.50

€13.00/kg

Lower carbon Irish beef at Tesco
Discover The Bright Meat Company’s lower‑carbon Irish beef range at Tesco Ireland. The Bright Meat Company brings you great‑tasting Irish beef with a verified lower carbon footprint, offering quality you expect with a reduced impact on the environment. Each product in the range carries the Carbon Trust Verified Lower Footprint Label, confirming that its full lifecycle footprint has been independently measured and verified in line with ISO 14067 standards. Sourced through structured, independently audited Irish farms, this range reflects a commitment to continued improvement in sustainability, traceability, and environmental performance across the beef supply chain. Choose Irish beef that’s better for the plate and the planet with The Bright Meat Company.