Made Mindfully

You care about the environment, and so do we. Our Made Mindfully symbol means that the way in which the materials we use in our products have been produced, grown or made has a more positive impact on the environment than their conventional alternative. Currently, over half our clothing is Made Mindfully.

F&F Clothing

Women's denim

The cotton in our women’s denim jeans is organic or supports more sustainable farming

Browse denim

Baby clothing

The cotton in our baby clothing is organic or supports more sustainable farming

Browse baby clothing

Swimwear

50% or more of the polyester or nylon in our men's and women's swimwear is recycled

Browse clothing

Cotton

Our aim is to have 100% of the cotton we use in all F&F products to be organic or support more sustainable farming by 2025

Learn more

Recycled polyester

We’ve given millions* of plastic bottles a new life by using recycled fibres in our clothing. Don’t expect it to feel like plastic – you won't notice the difference!

Find out more

*33 million plastic bottles were used in F&F clothing from September 2019 to July 2020. Based on a plastic bottle weight of 20g.

Homeware and household products

Home textiles

More than 75% of our home textiles support more sustainably farmed cotton

Toys

All our own-brand wooden toys are made from wood that supports responsible forestry 

Greeting cards

All our own-brand greeting cards are made from paper that supports responsible forestry

Timber

We use wood and paper that supports responsible forestry in all of our own-brand products so that we can maintain and protect our planet’s forests 

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Recycled plastic

We use recycled plastic to save non-renewable resources, reduce the amount of waste that ends up in landfills, and reduce greenhouse gas emissions

Wondered what else we're doing to make a positive impact?

A little help makes a big difference

Find out how we're helping colleagues, customers, communities and our planet

See our little helps